DETERMINING THE REAL ESTATE VALUE OF RESIDENTIAL REAL ESTATE AS AN INVALUABLE CANVASSING TOOL
Article: Berna Daly (CEO - ERA South Africa)
Time to face the music. Effective, sustained canvassing has become a threatened strategy.
In the age of POPI and the CPA, is has become more and more of a challenge to implement canvassing strategies and run extensive e-campaigns. Knock & drop canvassing campaigns pose even more complex challenges as a result of security and accessibility of properties, relevant to free standing properties, Sectional Schemes and Estates alike.
To add insult to injury, Owners simply do not like being contacted without a reason that included a definite value proposition to themselves, hence they are easy to dismiss or even challenge every source or form of contact initiated by Estate Agents.
But, as the saying goes... When the going gets tough, the tough gets going, therefore, it is time to dust off a tried and tested time-proven success recipe for canvassing, implementing it with the professionalism befitting of a Professional Practitioner of Real Estate in the year 2019.
