It is a new ERA!

A changing real estate industry. A fully revitalized brand.
The next evolution of ERA Real Estate

2014 ERA International Business Conference held in Los Angeles, California.

It’s a New Direction

Change is constant. And while home ownership remains an important goal for the majority of Americans, dynamic changes in the real estate industry have transformed how we do business, from the Internet to IDX, from smartphones to Facebook.

ERA Real Estate has always been at the forefront of that change. In 1971, the newly established brand pioneered the use of the fax machine to connect buyers and sellers across the country. In 1981, ERA Real Estate became the first real estate franchise to expand internationally.

Keeping pace with industry advances, ERA Real Estate was the first franchise to post listings online in 1994. In 2000, the ERA® eCampus online training program launched, providing virtual, self-directed professional development courses for the entire ERA® system.

Source

ERA Real Estate unveils new logo, announces 2014 marketing campaign

Realogy franchisor ERA Real Estate has unveiled a new, streamlined logo and announced a national marketing campaign that will hit the streets and airwaves in July.

The ad campaign will coincide with the roll out of the new branding to 2,300 offices and 31,000 brokers and agents affiliated with the brand in 33 countries including the addition of new storefront and yard signs.

ERA Real Estate's new logo.

The new logo, which features ERA’s traditional three-color, roofline scheme in a sleek, updated design, brings the franchisor’s image into the modern age, Charlie Young, ERA’s president and CEO, told Inman News. It’s the fourth logo design in the firm’s 43-year history, he said.

“It’s time for consumers and the industry to take a fresh look at ERA,” Young said.

Previous ERA logo.

Since 2009, when Young took the helm at ERA, the firm has revamped its training program, revamped its website and upped its affiliates’ satisfaction with the brand, Young said.

For example, in 2009 ERA held just 10 live in-market training events for its agents. In 2013, that number jumped to over 130, Young said.

n 2011, ERA unveiled the “ERA Powered” program, which provides regional firms with access to the resources of a global brand while allowing them to retain their strong local identity.

As members of the ERA network, franchisees maintain greater control of local advertising but their yard signs and other materials include the ERA logo. Participating brokerages take advantage of the franchise’s lead management system, training and referral network.

ERA’s also added larger brokerages to its network under Young’s tenure with five of its six largest affiliates signing up with the brand since 2009.

The brand wants to continue serving larger brokerages, either by signing up new franchisees or helping existing network members grow through mergers and acquisitions like ERA Herman Group Real Estate did earlier this month in the Los Angeles area, Young said.

Two of ERA’s fellow Realogy franchisors, Coldwell Banker Real Estate and Century 21 Real Estate, have also launched national marketing campaigns this year, in addition to global giant Re/Max and the new kid on the block Berkshire Hathaway HomeServices.

Resource

ERA Polokwane - Sake Ontbyt

Spreker: Brand Pretorius
Afgetrede CEO van die McCarthy Groep

ERA POLOKWANE

Spesiale gaskunstenaar: Dewald Gouws

ERA Prinsipaal:  Marnus Bergh en  Brand Pretorius

Alberton Meysersdal - R12,999,000

Elegance, Sophistication and Class is a Definite! This Amazing Home offers 4 Beautiful Bedrooms, En Suite bathrooms, Lounge, Diner, Study and Family Room. Extremely Modern Kitchen perfectly suited for a Queen! Pajama lounge upstairs, Wet bar, Cinema, Entertainment rooms. Bar Area surrounded by a Tranquil manicure garden with a sparkling pool! 6 Garages and ample parking and so much more - Call me for a Viewing today! Don't miss out on this lifetime opportunity!

Leroy Segoai:  (072) 308-0330 / (011) 867-6255
leroy.s@era.co.za

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North West, Vryburg - R3,220,000

This master piece has imported finishes throughout. Immaculate bedrooms, leading onto beautiful balconies, mahogany built in cupboards along with 2 en-suite bathrooms each with a bath and shower. Magnificent kitchen top of the range. Automated gate. Manicured garden with water features and stunning views from the first floor. A lapa/ entertainment area and a pool that will make summer months a great time for entertainment.

Lorindie Visser: (082) 418-3052 / (053) 927-3739
lorindie@eravryburg.co.za

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ERA - Always there for you

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ERA Real Estate Franchise Opportunity: ERA Bronkhorstspruit

We have an impressive collection of innovative tools and programs, a dynamic global network and abundant opportunities for growth. Imagine what we could accomplish together.

Buy a ERA Franchise

The smart move in Real Estate - ERA

Blouberg, Waves Edge - R2,495,000

Luxury holiday suite apartment with an enviable seafront location! The sunny unit is North-facing with great views of the ocean & beach, & also completely sheltered from the prevailing South Easter. The apartment is airy & light with expansive open plan living space & 2 dedicated parking bays. Some great facilities include gym, swimming pool, laundry & beauty spa on the 12th floor. Perfect holiday rental

Tom Theunissen:  (082) 095-1736 / (021) 557-1124
tom@erasteer.co.za

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Let the professionals handle your property

Northern Cape, Springbok - R4,000,000

A log guest house with spectacular views in the hart of Namaqualand. Situated on a 23 hectare land. 10 minutes drive from town. It's fully furnished for a guesthouse and is registered with all major travel agencies. 

Zander Beukes:  (061) 344-0938 / (027) 712-1231
zander@eraspringbok.co.za

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Upington, Keidbees - R4,730,000

Very modern 4 bedroom tiled family house. 3 Bathrooms, open plan living area and lounge. Braai walking out on beautiful garden with swimming pool. Canal water. 2 garages

Sirena Viljoen:  (083) 241-0657 / (054) 331-2748
sirena.viljoen@era.co.za

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Hartbeespoort, Birdwood - R3,900,000

Spacious 4 bedroom, 3 bathroom house in security estate. Amazing view of the dam and mountains.It also offers a suana, built in braai and swimming pool. The bar and kitchen has built in fridges. 

Stefan Coetzee:  (079) 415-1221 / (012) 252-7278
stefan.coetzee@era.co.za

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